Smart, Affectionate & Youthful

CEO of Casetify shares his No. 1 ‘super underrated’ company idea

Wesley Ng realized the fundamentals of jogging a business by viewing his moms and dads run their restaurant in Hong Kong. 

“It was not undertaking-backed clearly,” the 41-yr-aged stated with a chortle. “What is actually the most vital factor to have to survive? Gains.” 

Ng now operates his very own small business, Casetify, with the exact philosophy. Headquartered in Hong Kong, the tech accent brand name is most properly-regarded for its large variety of fashionable cellular phone cases. 

It comes down to a person matter — getting worthwhile. Remaining rewarding, was tremendous underrated until just lately.

Wesley Ng

Co-founder and CEO, Casetify

According to Ng, Casetify is on track to provide in $300 million in income this 12 months. To date, Casetify stated it has marketed extra than 15 million cellular phone cases throughout the world. 

“It arrives down to just one detail — getting successful. Staying worthwhile, was super underrated until eventually a short while ago,” he explained to CNBC Make It in a virtual job interview. 

“For some firms, they have to burn up [money] to expand their firms, but not all businesses. I never imagine in B2Cs [business-to-consumer] you have to have to burn so a lot to improve. If that is what you want, I do not feel you might be heading in the ideal path,” Ng additional.

“Find out about functioning a business from your mother and dad. Operate a company that would make income and is rewarding. That is the way to go.”

Ng shares additional prime ideas on how he turned his side-hustle into a multimillion-dollar small business.  

1. Bootstrapping

We are always executing factors and operating out of the pursuits of the corporation, relatively than the shareholders. Which is two various items.

Wesley Ng

Co-founder and CEO, Casetify

With international inflation and impending financial headwinds, Ng explained Casetify has been “fortunate” not to be intensely venture-backed, or it would have set the corporation up for “unrealistic aims.”

“We are normally performing items and operating out of the interests of the firm, rather than the shareholders. That is two diverse items,” he explained.

“We did not extremely commit in points in trade for unneeded growth. So extremely the good news is, we are healthier but we continue to be pretty careful.” 

Even so, Casetify has formidable strategies — it aims to open up 100 retail retailers in the subsequent two many years, Ng said. There are at the moment 21 retailers globally, wherever shoppers can layout their very own cell phone scenarios and “get it in just 30 minutes,” he additional.

Casetify was initially started off promoting customizable cell phone conditions, but it has since expanded to collaborations with worldwide artists.


In June 2021, the business reportedly raked in “8-figures” in its incredibly initially spherical of fundraising just after running for 10 yrs. 

“So if you appear at it, we technically will not require [to raise funds]. It really is much more like a strategic investment,” Ng stated. 

When asked about the company’s valuation, he explained that it is “close to a billion” after the income injection in 2021 — making it possible for Casetify to edge 1 phase closer to unicorn status. 

As for his firm’s profitability, Ng answered with out missing a defeat: “That is not a concern. It has to be [profitable].”

2. Overshare your problems

For Ng, who has a background in broadcast design and style, working his personal enterprise obviously arrived with a slew of worries.

The greatest hurdle? Learning the ropes of the producing marketplace. 

“How can we achieve all this information in a shorter time and apply it to the small business? Just one of the competencies that business people should have is that skill to understand a little something in a pretty short time and be correct about it,” he shared. 

One slip-up he recalled producing was the invest in of his initially industrial printer, which turned out to be a wrong purchase. 

It is about give and take … you’ll be surprised how a lot you know you can find out from other people’s experience.

Wesley Ng

Co-founder and CEO, Casetify

“We misplaced about $50,000 … But we continue to keep that device right here as a reminder, we realized that we must just humbly go and talk to for support from persons who have expertise in producing.”

Chatting brazenly, or even “oversharing” your complications as an entrepreneur, is a lesson Ng now retains closely to his coronary heart. 

“I fulfill entrepreneurs all around the entire world and you can find a little something about all those in Asia, [we’re] not as open when it arrives to the troubles that we have. It looks like you might be weak, correct?”

“But that is really crucial. Be open with conversing about the troubles, talk about your learnings,” he explained. “It truly is about give and take … you will be surprised how a lot you can study from other people’s working experience.” 

3. Entrepreneurship ‘not for everyone’ 

As an entrepreneur himself, Ng admits that it’s a title which is been “glorified.” 

“It is really essential, that is how you carry disruption and enhancement to the entire world. But you have to ask by yourself, is that seriously a thing that suits you? It’s not for everybody.” 

Ng explained the most effective way to obtain out if it’s for you is to “get the job done closely with a founder” or be a part of a compact start-up to find out how rough it is. 

Casetify is now eyeing worldwide growth of its retail merchants, wherever customers can structure their individual mobile phone situation “right on spot and get it within just 30 minutes,” explained Wesley Ng, its CEO.