Not only is next-hand searching fantastic for the planet and your wallet, our new investigate finds the more type-acutely aware you are, the extra most likely you are to shop for 2nd-hand clothes and components.
In the 2020-21 financial yr, 72% of Australians purchased at the very least a single product of next-hand outfits – but we needed to know more about folks who were buying next hand.
It is usually assumed all those who store for 2nd-hand outfits do so to preserve money or decrease their influence on the setting.
In our review, we located the increased persons fee on design and style-consciousness, the far more very likely they are to store next hand. In simple fact, type-consciousness was a larger predictor of next-hand browsing than getting frugal or ecologically-mindful.
Fashion-conscious buyers are extremely unique from manner-mindful purchasers. Vogue is all about the “new”: fashion is a novelty and continuously evolving.
Design, on the other hand, is about expressing prolonged-expression particular person identification.
Secondhand apparel revenue are booming – and may possibly help fix the sustainability disaster in the vogue sector
The dilemma with style
Trend purchasers are used to a ongoing offer of new trends and “fast fashion” products. Quick style operates swiftly to replicate an at any time shifting stream of manner traits, producing big volumes of low-top quality apparel.
The impact of quick trend on the surroundings is sizeable and properly-documented. Globally, the quickly trend sector creates 92 million tonnes of waste for each calendar year and works by using 79 trillion litres of h2o. Less than 15% of clothing are recycled or reused.
Badly produced and very low-good quality rapidly vogue products are a significant challenge for charity merchants, who are pressured to deliver rapidly manner objects they just cannot provide to landfill.
But, heading in opposition to this fast fashion craze, developing numbers of men and women are browsing for next-hand clothing and components.
Read through extra:
‘I can only do so much’: we asked fast-manner shoppers how ethical problems shape their possibilities
A developing market place
It is difficult to ascertain the sizing of the next-hand industry because numerous gross sales just take location in casual settings these kinds of as pre-beloved marketplaces and on line platforms like Facebook Market.
Even so, revenue facts from online platforms demonstrates an explosion in development. James Reinhart, CEO of on the net 2nd-hand vogue retailer Thredup, has predicted the world-wide 2nd-hand sector will double in the up coming 5 yrs to US$77 billion (A$102 billion).
He also predicts the 2nd-hand marketplace will be double the size of rapid vogue by 2030.
Young buyers are driving progress in level of popularity of second-hand browsing, specifically by means of on line platforms.
Our research indicates much of this development is thanks to customers considering them selves to be fashion-conscious.
What helps make a next-hand shopper?
We surveyed 515 Australian feminine-pinpointing shoppers hunting at their “orientation” (the desire to behave in a specific way) when it comes to searching. Each and every participant was measured for their orientation to frugality, how ecologically mindful they are, their level of materialism, how prone they are towards nostalgia, their trend-consciousness and their style-consciousness.
Whilst we located there are frugal and ecologically-acutely aware second-hand shoppers, our investigation uncovered overwhelmingly that style-consciousness is the biggest predictor of 2nd-hand fashion buying.
People today who scored highly on the design-consciousness scale ended up more likely to shop for 2nd-hand dresses than any of the other orientations.
A fashion-acutely aware human being expresses by themselves via their clothes. These shoppers want apparel that enhance their individual type and values. They appear for genuine and unique pieces and prevent mainstream developments and rapid vogue.
Type-conscious purchasers buy superior-top quality, durable garments and accessories. Even though vogue-aware purchasers are regularly obtaining new garments to maintain up with present-day trends, fashion-mindful customers invest in clothes that are timeless, properly-crafted and make it possible for them to convey their personal identification about the very long-term.
Classic thrift outlets run by charities are responding to customer desire, reinventing their suppliers with carefully chosen, higher-high quality clothes, improved merchandising and store design and style, on the net gross sales and enhanced electronic and social media marketing.
The variety of independently owned, really-curated “pre-loved” shops and on the net gross sales platforms is also expanding.
Social media influencers have pushed a great deal of this growth. Their accounts embrace second-hand trend, the circular economic climate (which highlights reuse, repair service, repurpose and recycle) and promote the idea of #secondhandfirst.
Helping the planet…with style
We hope with expanding numbers of 2nd-hand outlets, marketplaces and on line platforms offering a variety of high quality, pre-liked clothing at diverse selling price factors for unique budgets – coupled with the increasing acceptance of 2nd-hand purchasing – purchasers will look at getting next-hand a lot more often.
For these who by now embrace “not needing new”, not only are you encouraging the planet – our investigation demonstrates you are also possible to be doing it with model.