VisitBritain releases on the internet accent sport using AI voice engineering to inspire people to ‘See Matters Differently’

The campaign, referred to as Pretend (Br)it Till You Make It, highlights the richness of Britain’s regional range. A new on the web recreation on VisitBritain’s consumer web page makes use of device learning, testing players as they have a go at mastering a assortment of accents from throughout Britain, and then sharing links with destination information to travel bookings. Individuals in the recreation are encouraged to share their results on social media and problem their friends making use of the hashtag #FakeBritChallenge.

The multi-media advertising campaign utilizes a combine of on- and-offline channels which includes articles throughout social media, influencers, custom material associates, electronic display and audio advertising, driving online website traffic to 
a landing page on VisitBritain.com with concepts and inbound links to routines, attractions and ordeals. Branded information capabilities a selection of community phrases together with vacation spot pictures, and a collection of brief films sees Brits sharing a warm welcome in area accents and dialects selling their locations, encouraging visitors to occur and check out for themselves.

VisitBritain Government Vice President, The Americas, Australia and New Zealand Paul Gauger said:

“Our precedence is to harness the sturdy recovery and advancement we have observed from Canada, and we are delighted to be managing this devoted and playful marketing campaign, tapping into motivations to vacation suitable now. 

“This revolutionary game puts Britain’s variety entrance and centre, using modern-day technological innovation to engage gamers, tell the tale of our dynamic locations and inspire Canadian site visitors to learn far more, stay longer and explore 12 months-spherical.”

The intercontinental Wonderful Britain marketing campaign invites readers to ‘See Items Differently’, showcasing Britain as a dynamic, diverse and exciting vacation spot, packed complete of pursuits to appear and take pleasure in now, with a heat British welcome at its coronary heart.

The marketing campaign will also seize major events in 2023 including the Coronation of King Charles III and Liverpool internet hosting the Eurovision Track Contest, on behalf of Ukraine, both getting area in Might, important possibilities to exhibit Britain’s welcome, creativeness and potential to host events of the maximum calibre.

The ‘Fake (Br)it Till You Make It’ marketing campaign has been formulated to engage in on the strategy of shared language amongst Canada and Britain. VisitBritain’s investigate reveals that feelings of welcome and relationship are best motivators for Canadian travellers in deciding upon a holiday break spot, and the campaign builds on current cultural ties by inviting website visitors to study more about the accents they have heard by means of British film and Television and by highlighting the individual connections and enjoyment, unpredicted experiences to be observed on their subsequent trip to Britain.

VisitBritain’s ‘See Things Differently’ campaign is portion of the British isles Government’s Wonderful campaign.

Resource VisitBritain

For further info: Cathy Stapells, (647) 202-4184, [email protected]